Route to Market
Route to Market
Enhance your brand’s reach with Weitnauer’s route-to-market strategy. Drawing on 159 years of experience, we’ve guided businesses through global distribution challenges, facilitating outreach across over 100 countries. Our expertise in travel retail and domestic markets ensures efficient product delivery to customers through optimized routes.
What our service encompass
Our Route to Market (RTM) approach provides a comprehensive solution to drive your brand forward. We manage:
- Market analysis and market entry strategy
- Distribution planning for 21,000+ customers
- Logistics management via 27 warehouses
- Customs procedure management
- Customer relationship cultivation
Our network of 21 offices ensures seamless connections throughout your product’s distribution journey. Our global team of 472 dedicated professionals works to define strategies aligned with your brand’s objectives and target market. And, of course, we guarantee smooth connections between all components of product path distribution.
How does RTM help businesses
Business Growth
Partnering with Weitnauer GROUP means gaining a growth ally. Our approach provides room for growth while managing costs. We leverage our outreach experience in 100+ countries to:
- Identify promising opportunities
- Streamline supply chain operations
- Enhance product market penetration for 565 brands
Adapting to rapid business changes
Business agility is crucial for business success. Our route-to-market service helps adapt to market shifts and capitalize on new opportunities. We monitor trends across diverse categories such as perfumes & cosmetics, fashion & accessories, food & confectionery, watches & jewelry, beverages & spirits, and tobacco & reduced-risk products, allowing for a customized plan to maintain the brand’s competitiveness.
How we create a tailored RTM solution
Identifying the client base
Understanding the target audience is vital for an effective RTM strategy. Our thorough research spans regions including Africa, CIS, LATAM, the Middle East, and Europe:
- Identifying key demographics
- Analyzing consumer preferences
- Assessing purchasing behaviors
- Evaluating the competitive landscape
This approach ensures products reach the right customers through effective channels. Using internal and external resources, we prepare an individual RTM plan for each partner. We create a sustainable pitch deck for market entry and development, consisting of proposals for sales, marketing, HR, RTM, and other integral parts of the distribution business.
Defining the supply chain strategy
Our supply chain management expertise is fundamental to our service. We create tailored strategies that:
- Optimize inventory management
- Enhance order fulfillment
- Ensure compliance with local regulations
Our global and local supply chain managers bring top-tier expertise, guaranteeing a transparent route for the products.
Our Categories
Perfumes & Cosmetics
Beverages & Spirits
Fashion & Accessories
Tobacco &
Reduced-risk products
Food & Confectionery
Watches & Jewellery
Why Choose Weitnauer Group?
Holistic Approach
We offer comprehensive RTM services, including market analysis, entrance strategy, distribution, marketing, sales, logistics, and client relationship management. We guarantee a smooth link between all components of the product path distribution.
Local Expertise
Our teams of local specialists provide unique insights into regional markets, allowing us to create a comprehensive action plan and guide our partners through effective and relevant marketing, logistical, and sales strategies, including full cost calculations.
Comprehensive Risk Management
Our thorough risk assessments and mitigation strategies protect your investment and help you navigate complex market environments confidently.
Transparent Pricing
With Weitnauer, there are no uncertainties. We provide detailed cost calculations and work to ensure that our strategies are financially sound and sustainable.
Our Marketing Expert
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Get in Touch with Weitnauer
Our route-to-market expertise awaits. Whether you’re targeting new markets, enhancing distribution, or seeking strategic alliances, Weitnauer offers customized solutions to propel your business forward. Let’s collaborate on your next growth phase!
