Services

Expert Sales Services



At Weitnauer Group, we’ve been assisting brands to reach their full potential since 1865. Our sales management expertise, honed over 159 years in the distribution business, has helped us build a global outreach in over 100 countries. We offer sales solutions tailored to drive business growth and optimize sales.

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Our Solutions Grow Sales

Commercial Development 

Our Commercial Development services are designed to give businesses a competitive edge:

  • Market Analysis: We conduct in-depth research to identify target markets and customer needs. Our process includes analyzing demographics, macro and microeconomics to create comprehensive market profiles. We assess risks and opportunities, examining key factors such as inflation, foreign exchange rates, employment, businesses’ development rate, history, competitors and customer preferences.
  • Product Positioning: We develop strategies to highlight products’ unique benefits and differentiate them from competitors. This includes analyzing leading brands and key players in distribution, demand factors and our positioning strategy.
  • Sales Strategies: Our online and offline sales strategies are tailored to each market’s unique characteristics and consumer preferences. We believe that when approaching sales strategy driving customer demand and attracting new clients should be in the forefront. 
  • Purchase: Our procurement is based on local and regional analyses and customer preferences, ensuring we only stock products guaranteed to sell. We recognize that each region has different customer preferences and local legislation, smart stock, wide distribution channels and constant monitoring of market dynamics, so we only purchase what is necessary and likely to sell.

Expansion of Sales Network 

We help companies enter new markets, develop existing ones and reach new clients:

  • Identifying New Sales Channels: We explore online platforms, retail partnerships, and direct sales teams across travel retail and domestic channels. Our research includes examining e-commerce trends and identifying potential marketplace opportunities specific to industries we serve.
  • Building Relationships: We have been with many brands for a long time, which speaks of our clients’ trust in us. We are quick to adapt to any market and can find a customized approach for any type of brand. 
  • Regional Expansion: We assist in entering new and developing existing geographical markets, assessing demand, and local competition. The full analysis for market entry begins long before arrival, involving extensive research and local engagement.

Marketing 

Our marketing services focus on trade marketing, managing product placement, quality, quantity, and promotions to maximize sales. Our approach includes:

  • Store appearance optimization: We assess lighting, signage visibility, interior ambiance, and window displays to enhance the shopping experience according to the brand’s needs.
  • Staff training: At Weitnauer we don’t focus on hiring a sales team. Instead, we either employ our own experienced team or provide extensive brand training to existing staff. This ensures a seamless integration of our sales management expertise with the company’s culture and objectives. 
  • Promotions and incentives; We design and implement effective promotional campaigns and staff incentive programs. our aim is to promote your business in the most relevant spaces, so new clients cant recognize, remember and find you to make a purchase..
  • Sales support: We help the sales team to keep in line with the brand’s messaging and positioning. We implement specialized tools and sales analytics to enhance efficiency and track crucial KPI’s.

Performance Monitoring 

We keep a close eye on sales performance to ensure continuous improvement:

  • Sales Metrics: We track all the key indicators that are important for the sales process. Our analysis includes examining category trends, brand’s performance, and understanding the reasons behind their performance.
  • Regular Reviews: We conduct performance reviews and adjust strategies based on market changes. This includes analyzing key sales periods throughout the year and understanding the percentage of sales during peak periods, for instance holidays.

How Sales Management Improves Business Processes

Effective sales management is crucial for businesses looking to improve their operations and boost revenue. By implementing our comprehensive sales management services, you can expect to see:

  • Increased efficiency in sales process
  • Better alignment between sales and marketing efforts
  • Improved customer retention rates
  • More accurate Sales Forecasting
  • Enhanced team collaboration and productivity

Our clients have reported a significant increase in sales productivity after implementing our strategies.

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Why Businesses Choose Weitnauer

Global Expertise, Local Insights 

With an outreach in over 100 countries and 21 offices worldwide, we bring a unique blend of global expertise and local market knowledge to our partners. Our approach involves thorough pre-visit research and on-the-ground insights gathering to ensure we understand each market’s nuances.

Result-Oriented Service 

From distribution and logistics to marketing and sales, we offer end-to-end solutions tailored to businesses specific needs. This includes adapting to evolving retail landscapes, such as the increasing importance of e-commerce and omnichannel strategies.

Commitment to Sustainability 

We prioritize eco-friendly solutions, with up to 40% of our distributed products made from recycled materials, aligning with corporate social responsibility goals.


Categories We Work With


Icon Perfumes Cosmetics

Perfumes & Cosmetics

Icon Bevarages Spirits

Beverages & Spirits

Icon Accessories Apparel

Accessories & Apparel

Icon Tobacco

Tobacco &
Reduced-risk products

Icon Food Food Confectionery

Food & Confectionery

Icon Watches Jewellery

Watches & Jewellery