Recent News
Global Trends in Beverages and Spirits Industry, 2025
We continue our Category Trends Series at Weitnauer Group. As a global distribution partner active across six core product categories, we have already explored the…
Navigating Chocolate Industry Regulations: Trends, Scandals, and Strategies for 2025
In our recent article, Unwrapping Global Chocolate Market Trends & Insights 2025, we examined the industry through the consumer lens—spotlighting premiumisation, functional ingredients, and evolving…
Uruguay Distribution Services | Weitnauer’s Newest Hub 10-Month Results
In late 2024, Weitnauer opened its newest Americas distribution hub in Montevideo, marking a major step in our Uruguay distribution strategy. The objective…
Global Trends in Perfumes and Cosmetics, 2025
We continue our category trends series at Weitnauer Group. As a global distribution partner active across six core product categories, we have already…
Luxury Is a Feeling: The Power of Sensory Marketing in Premium Distribution
Weitnauer Group operates as a 360° distribution partner with an omnichannel approach, focusing on market trends that shape premium retail experiences. With a portfolio…
Omnichannel Distribution: Driving Seamless Customer Experiences
Omnichannel distribution is a strategy in which product flows, inventory, and customer data are fully integrated across all channels—both online and offline. The goal…
Critical Perfume and Cosmetics Regulation Trends in 2025
At Weitnauer Group, perfume and cosmetics is one of our six core product categories, and we have built a global reputation on helping…
160 Years of Weitnauer Group: From Duty-Free Pioneer to Global Distributor
In 2025, Weitnauer Group celebrates 160 years. Still family owned. Still entrepreneurial and structured for adaptability. Over the decades, our journey has followed three…
Duty Free Gifting or Self-consumption – what drives travellers in 2025?
Weitnauer Group is proud to celebrate its 160th anniversary this year. Since 1865, we have adapted to shifting global dynamics while connecting premium brands…
Duty Free Trend 2025: Planned or Impulse Buying?
The Weitnauer Distribution team actively engages in key industry events across both domestic and travel retail. At a recent conference in Geneva, one…
Unwrapping Global Chocolate Market Trends & Insights 2025
We continue our series on category trends at Weitnauer Group. As a global distributor active across six core product categories, we’ve already shared…
Africa Outlook – Part 4 | Africa B2B Disctribution Hubs
As it was discussed in a previous article, Africa’s distribution sector is evolving rapidly — shaped by urban expansion, increased intra-continental trade, and…
RRPs in 2025: How Vape & Nicotine Pouches Are Changing B2B Sales
At Weitnauer Group, we track key trends across all six of our core categories to help partners stay ahead. One of the most…
What Is a Distributor in Business? How They Differ from Wholesalers, Retailers, and Agents
What Is a Distributor in Business? In the complex world of supply chains, a distributor is a vital link between manufacturers and the…
Africa Outlook – Part 3 | Why Luxury Perfume is Thriving in Africa, 2025
We continue our exploration of the African market — this time focusing on premium fragrances, a category experiencing steady and sustained growth across…
Weitnauer Travel Retail Europe Annual Meeting 2025
This month, our Travel Retail Europe team came together for the annual meeting in HQ in Basel, Switzerland. Our office in Basel is…
Africa Outlook – Part 2 | East Africa vs West Africa: Business Culture Decoded
In our previous series on Africa, we explored the continent’s luxury market — revealing not only its untapped potential, but also the challenges…
Africa Outlook – Part 1 | The Rise of Luxury Market in 2025
Throughout the 21st century, Africa has been gaining global momentum. With the world’s youngest population, rapid digital adoption, and a growing appetite for…
Digital Supply Chain in 2025 Explained
In 2025, embracing a digital supply chain is essential for achieving operational efficiency, adaptability, and elevated customer expectations. As systems become more connected,…
Enhancing Distributor-Retailer Relationships for Mutual Growth
The strength of the distributor-retailer relationships determines the success of B2B distribution networks across global markets. Strong partnerships deliver measurable benefits: increased sales,…
2025 Travel Retail Trends: Transforming Journeys with Experiential Marketing
During post-COVID-19 times, travel retail is undergoing a dynamic evolution. This is the result of not only the growing influence of experiential marketing,…
Belarus & EAEU: Market Entry Guide for International Brands
The Eurasian Economic Union (EAEU) offers direct access to 180 million eager consumers seeking quality international products. Belarus sits at this market’s heart—a…
How International Luxury Brands Can Work with Local Distributors in the CIS
The CIS market for luxury brands is experiencing unprecedented growth, with the global luxury goods market projected to grow from USD 262.7 billion…
Understanding Cultural Sensitivities for Effective Market Entry
Learn how cultural sensitivities in marketing and cultural intelligence in business create success in international market entry with practical tips from Weitnauer. Why…
Crafting an Effective Route-to-Market Strategy: Key Insights
Even the best products need an effective strategy to reach the customers. Success in the market isn’t just about what you offer—it’s about…
The Integration of Digital and Traditional Marketing Channels
Today’s consumers expect to interact with brands across multiple channels—seamlessly and consistently. For brands operating internationally, this expectation makes digital and traditional marketing…
The Role of Visual Merchandising in Retail Excellence
Visual merchandising in retail has evolved into far more than just attractive displays — it’s a strategic tool at the heart of retail…
How Weitnauer Group Approaches Luxury Brand Distribution
The world of luxury brand distribution operates by its own distinct set of rules compared to the mass market. While conventional retailers focus…
Developing Strong Partnerships with Distributors in CIS Countries
The Commonwealth of Independent States (CIS) has grown into an excellent opportunity for international brands looking to grow across different sectors. This market,…
Effective Risk Management in International Distribution: Strategies for Success
Entering new markets means navigating a landscape where international distribution risk is not a hypothetical concern—it’s a daily operational reality. From cross-border logistics…
Challenges and Best Practices in Multi-Channel Distribution at Weitnauer
For Weitnauer, multi-channel distribution is not just about selling products through different channels—it represents two distinct and independent business models: domestic/local distribution and…
Building Efficient Distribution in the CIS Region
Efficient distribution can be the defining factor between success and failure for many businesses. This is particularly true in the Commonwealth of Independent…
Luxury Brand Marketing Strategy: How They Do It
5 Key Pillars of Luxury Marketing, 2025 According to Yahoo Finance recent study, luxury brands are expected to reach USD 480.54 billion by…
Market Entry Strategies for International Brands in the CIS region
The Commonwealth of Independent States (CIS) represents a dynamic and rapidly evolving market, offering significant opportunities for international brands. With growing consumer demand,…
Success Story: A Strong Partnership with Mondelēz International
Since 1989, Mondelēz International – one of the world’s leading snack companies – has partnered with Weitnauer in the travel retail sector. As…
The Role of Travel Retail in Emerging Markets Distribution
Travel retail has become an essential distribution channel for global brands in emerging markets, as they experience rapid economic growth and increasing international…
Top Strategies for Success in Emerging Markets Distribution
Emerging markets are pivotal to global economic growth. In 2024, foreign investors added $273.5 billion to their emerging market portfolios, nearly $100 billion…
Achieving Retail Excellence: Steps and Best Practices
Retail excellence is one of the pillars of competitive market success, with 73% of consumers prioritizing experience when choosing brands. This means that…
The Role of Local Teams and Local Partnerships in Market Entry Strategies
Expanding into new markets requires more than just having a strong product or service—it demands deep local knowledge, regulatory compliance, and operational adaptability….
Is It Worth Implementing E-Commerce as a Distribution Channel?
E-commerce has transformed the way businesses operate, reshaping traditional distribution models and expanding market reach. Nowadays, companies across industries are reevaluating their approach…
Weitnauer Group Featured in Diplomacy & Commerce Magazine
We are honored to be mentioned by Boban Krsmanović, director and owner of Diplomatic Shop, in his latest interview for Diplomacy & Commerce…
Third-Party Logistics Sustainability: Key Green Practices
Sustainability has become a pivotal focus for third-party logistics (3PL) providers. This shift is driven by heightened consumer demand for eco-friendly practices and…
Future of Distribution: Trends and Innovations
The wholesale distribution industry has seen remarkable changes in the past few years. Distribution companies now focus on using smart technology and better…
Distribution Services Guide [2025 edition]
At Weitnauer Group, with over 150 years of experience, we provide a comprehensive suite of distribution services designed to optimize business operations. Trusted…
How to Choose the Right Distribution Strategy
A solid distribution strategy forms the foundation for getting products into the hands of a company’s target customers. Well-planned distribution directly impacts revenue…
Personalization in retail: How to create an unforgettable customer experience
Creating a memorable shopping experience is no longer optional in the retail landscape — it’s essential. A recent study found that 43% of…
Sustainable Distribution: Strategies, Benefits, and Best Practices for a Greener Future
The distribution sector significantly contributes to global greenhouse gas emissions every year. Road freight is a major emitter within this sector, with trucks…
Weitnauer Group’s 2024 Achievements and Successes
As 2024 comes to a close, Weitnauer Group proudly reflects on a year filled with remarkable growth, strategic expansion, and strengthened partnerships. From…
International Market Entry Strategies That Work
Growing beyond your home territory requires precise planning and smart execution. Think of successful brands like Jägermeister, which was founded in Germany in…
Market Penetration: Complete Guide and Strategies
The world’s most successful companies share a common trait: they excel at growing their business effectively. This success translates into increased revenue, stronger…
Expanding to South America with a new Distribution hub in Uruguay
Weitnauer has opened a new distribution center in Uruguay, strategically positioned to create synergies and expand the existing presence in the region. About…
Brand Positioning Strategy: The Ultimate Guide
Brand positioning helps companies stand out in today’s busy marketplace. Brand positioning turns businesses into memorable names that their intended audiences understand and…
Market Expansion Strategy Guide
Growing a business means always moving forward. A good market expansion strategy helps companies grow steadily, stay ahead of others, and bring real…
WEITNAUER GROUP TEAM AT TFWA 2024 WORLD EXHIBITION & CONFERENCE
A visit to the annual TFWA 2024 World Exhibition & Conference in September would not be complete without the participation of one of…
Success Story: Jägermeister
Today, we are excited to share with you one of the most dynamic growing brands in the Beverages & Spirits category: Mast-Jägermeister SE. History…
Success Story: Lindt & Sprüngli
Today, we want to celebrate our successful partnership with Lindt & Sprüngli the renowned Swiss premium chocolate manufacturer. HISTORY Weitnauer Group`s relationship with…
Advent International to acquire majority stake in Dufry
09.02.2004 SWITZERLAND. Dufry, one of the world’s leading duty free retailers, is to be sold to a group which The Moodie Report can…
Our special setup in Livigno
What is Livigno? Livigno is a hidden gem in the middle of the Italian Alps. It got its first inhabitants in the 15th…