Luxury Is a Feeling: The Power of Sensory Marketing in Premium Distribution
Weitnauer Group operates as a 360° distribution partner with an omnichannel approach, focusing on market trends that shape premium…
Duty Free Gifting or Self-consumption – what drives travellers in 2025?
Weitnauer Group is proud to celebrate its 160th anniversary this year. Since 1865, we have adapted to shifting global…
Unwrapping Global Chocolate Market Trends & Insights 2025
We continue our series on category trends at Weitnauer Group. As a global distributor active across six core…
Africa Outlook – Part 4 | Africa B2B Disctribution Hubs
As it was discussed in a previous article, Africa’s distribution sector is evolving rapidly — shaped by urban…
2025 Travel Retail Trends: Transforming Journeys with Experiential Marketing
During post-COVID-19 times, travel retail is undergoing a dynamic evolution. This is the result of not only the…
The Integration of Digital and Traditional Marketing Channels
Today’s consumers expect to interact with brands across multiple channels—seamlessly and consistently. For brands operating internationally, this expectation…
The Role of Visual Merchandising in Retail Excellence
Visual merchandising in retail has evolved into far more than just attractive displays — it’s a strategic tool…
Developing Strong Partnerships with Distributors in CIS Countries
The Commonwealth of Independent States (CIS) has grown into an excellent opportunity for international brands looking to grow…
The Role of Travel Retail in Emerging Markets Distribution
Travel retail has become an essential distribution channel for global brands in emerging markets, as they experience rapid…
Is It Worth Implementing E-Commerce as a Distribution Channel?
E-commerce has transformed the way businesses operate, reshaping traditional distribution models and expanding market reach. Nowadays, companies across…
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