How Distributors Influence Fragrance Choice to Improve Retail Sell-Out
At Weitnauer Group we’ve observed across our global premium perfume distribution that fragrance choice has never been purely…
Using Limited Editions as a market entry tactics in Premium Distribution
Market entry strategy is one of the core beyond distribution services of Weitnauer Group. We support well-established international…
Certified Pre-Owned Watches and the Future of Luxury Distribution
In our latest regional overview of watch industry trends, we explored how consumer preferences vary across markets —…
Beauty Distribution Guide | Part 3: premium beauty market entry strategy
Expanding a premium beauty brand internationally is no longer about shipping a strong product with premium pricing. In…
Luxury Brand Marketing: Storytelling Techniques 2026
As we previously highlighted in our article on luxury brand marketing, storytelling is a core driver of luxury…
Premium Beauty Distribution Guide | Part 2: WHO is Premium Beauty Consumer Today?
We have discussed perfume and cosmetics trends in more detail, and premiumisation caught our attention – clearly highlighted…
End-of-Year Physical Inventory Count Checklist: 12 Steps to Start the New Year Strong
At Weitnauer Group, logistics and distribution are our core operation – the engine that powers everything we do…
160 Years of Commitment: Giving Back to Our Communities
This anniversary year was a milestone—and we asked ourselves a simple question: how do we share the celebratory…
Employee Spotlight: W-People | Careers at Weitnauer Group
In 2025, as part of its 160th anniversary, Weitnauer Group launched Employee Spotlight series called W-People on LinkedIn…
Premium Beauty Distribution Guide | Part 1: What defines premium beauty today?
Inspired by our recent cross-category trend articles on perfumes and cosmetics, one pattern stands out: premiumisation is the most…
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